Podcasting – A powerful and trending marketing strategy

“Build something 100 people love, not something 1 million people kind of like.” — Was once said by Brian Chesky, Co-Founder & CEO of Airbnb.

The quote resonates well with today’s digital world, where we all look for solutions to our problems across the internet. The time had gone when people used to watch commercials or read newspapers to get things done.

We all are in the 21st century and surrounded by the latest technology and innovations happening across the globe. This makes it super important for businesses and brands to leverage the power of podcasting to upscale their business and make it reachable to millions of customers or potential clients in the market.

Wait, are you still wondering what is podcasting and how it will benefit you or your organization? If yes, stay tuned and let us help you walk through this complete guide to podcasting.

What is podcasting?

You all might have heard the term “podcasting” many a times. But what exactly does it mean?

Don’t worry; we won’t load you with technical jargon! We love to keep it short and simple, so here we go-

The podcast is a collection of digital audio files that can be accessed or downloaded using the internet. It is a form of marketing strategy to share stories, news, conversation, or a session with people on trending topics to educate or entertain the audience.

Let us now hop to the “Why” of Podcasting!

Podcasting is the widely used form of communication for brands and businesses to create awareness of their products or services and reach the right target audience across the globe from your place.

The reports show that podcasts are listened to by 52% of the population that has access to the internet and are between the ages of 16 and 64. This gives a conspicuous insight into how vast the market capture is with podcasting for your brand or business.

This famous marketing strategy is not restricted to national levels; you can also capture the international markets. If reports are to be believed, then at present, approximately 120 million Americans listen to podcasts on a daily basis. In 2022 this number is expected to reach 140 million, and in 2023 it can touch 164 million. Shocking right?

Well, that’s not all about podcasting; there’s more to it- keep reading!

Listening Propensity!

We all are into listening more these days. The reason is that we can listen to our favourite content creator’s podcast anytime.

We can listen to our favourite episodes while working out in the gym, during the morning walk, or even on our way to the office or back home.

The fun fact that podcasts are now easily accessible makes them people’s favourite.

Brands and businesses can totally take on the power of podcasting by talking about their brand, its products and services, vision and a lot more to educate and spread awareness in a fun way.

Establishes an unbreakable bond with the listeners!

According to experts, the secret of successful marketing includes performing it on the right platform at the right time.

Along with the diversity of podcast material, the listener demographic is growing, and this trend is anticipated to continue. Young teenagers to elders, people of all genders, racial and ethnic backgrounds, and people in all occupations listen to podcasts actively.

The experts say that a voice makes a deeper connection in comparison to other modes of communication as it encourages trusting the speaker, and it can help in sales of the brand’s product or service. In a nutshell, podcasting can be a plus for your business.

Creates brand loyalty!

A podcast is an effective way to reach out the potential customers.

For example – A famous and intriguing podcast named ” “Sales Intersection” was started by Jones to leave a legacy behind with passion and purpose through impactful content.

Podcasting enables your organization to keep the listeners updated, and engaged take makes them a part of it.

The live-streaming podcasts boost people’s confidence as they feel heard and understood that in turn brings loyal customers to your business.

Podcasting is another method that is widely used in marketing and branding by various brands these days, and the list also includes the brand’s competitors as well.

A win-win for your brand!

Podcasting is the easiest way to speak to people in their language and at their comfort level. It helps businesses in generating quality leads by ranking them on the search engine.

For example – When a person is looking out for information on a particular topic, famous podcasting platforms will help in increasing your brand visibility in addition to increasing the likes, follow, and share for your business podcast, thus, helping you monitize it for your brand.

Conclusion

There is a famous saying that gaining knowledge alone will not bring you results until you combine them with a plan backed by actions.

Likewise, every successful marketing practice has a heart, and for podcasting, it is content and advertising.

The quality of the podcast’s content brings engagement to it.

We got you covered here also; no need to swipe 10 pages of the google search page.

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