Webeasts® is a
multi-channel digital marketing agency in New Delhi, NCR & on Cloud (Of-Course).
Businesses have learnt that Video integration is a crucial part of their digital journey. A well-integrated video can increase the chances of conversion on your website. The two most widely searched video hosting platforms- Youtube and Vimeo, each have their advantages. Read on to find which one of them is better when it comes to video integration.
That’s it, its done! The first video for your business has been made. It looks classy and covers all the important details. You love it and can’t wait to show it to other people. So, what do you do now? Should you just post it on the website? After all, if customers visit your website and they see a beautiful video, then they will likely be enamoured right? Except it is not so simple. High quality video takes up a lot of storage and consumes a high degree of bandwidth. This can make your website slow.
Fortunately there is another solution. Businesses can shift to video sharing and viewing platforms such as Youtube or Vimeo. Not only do they consume less bandwidth, but they also do not cause storage problems. There is however one more thing you need to do, if you desire the best outcome- quality video integration.
Why you need high quality video integration?
Video integration plays an important role when it comes to increasing your search results. As more and more customers find your business, your chances of making the sale increases. Video integration also has many other advantages such as:
a. Improving online presence
It has been observed that search engine pages such as Google list website with well-integrated videos in a favorable manner as compared to others. Although, it is not a guarantee, we have seen that this is true more often than not.
b. Better conversion rates
Surveys show that consumers spend more time on websites that have videos. Videos can also benefit your search engine results. Surveys show that websites with video integration are 53 times more likely to rank in the top 10 of the Search Engine Results Page.
c. Better for your customers
Customers enjoy learning about your products when it is presented on a video format. Ask yourself, would you like to know about a product after reading an entire blog, or would you like to watch a quick video? If your answer is video, then we can tell you that you are not alone. 72% of the customers prefer learning about the products when presented in a video format
So which one should you choose, Youtube or Vimeo?
The right choice for your company, depends upon a variety of factors. We have listed down the factors that can influence your choice:
a. Reach: Youtube is the obvious winner in this category. It has millions of customers and has a far better reach as compared to Vimeo.
b. technical support: Vimeo offers its premium customers a variety of customer and technical support. Customers can also get customized support.
c. Search Engine Optimization: Youtube has a large customer usage base. This makes it the more desirable choice when it comes to search engine results.
d. Group support: Vimeo has always been a community driven platform. If a business wants to enter a niche market, then Vimeo might be the better choice.
e. Mobile: Youtube is a very popular choice when it comes to mobile consumption. With a wide user range and low bandwidth requirements, Youtube has better mobile reach as compared to Vimeo.
f. Privacy: Privacy has become an important factor in the modern times. Vimeo has multiple privacy options available for its customers. Customers can also opt for options that let you share hide your video from members of the community.
g. Costs: Both the platforms require a premium subscription for additional features.
h. Campaigns: Youtube is the better choice when it comes to running advertising campaigns. That is because Youtube has a larger user base.
Neither Youtube nor Vimeo will hamper your business. But making the right choice depends on the specific features that you want. For example, if you want to ensure that your customers don’t get any ads, then you can opt for Youtube premium.
If you are not getting the best search engine results, then video integration might be a great option for you. Take advantage of the multiple benefits that video integration offers. The best choices for video integration are undoubtedly Youtube and Vimeo. Customers can make the choice depending on their individual preferences.