Before the opening of the outlet, we did a warm-up session where we uploaded creatives highlighting old school elements that create nostalgia – FLAMES, Raja Mantri Chor Sipahi (popular games played during school) with the hashtag #comingsoon – to raise curiosity.
To create buzz around the opening we ran a contest to give away 5 invites to the launch party. We asked the interested to upload a picture that takes them back to their nostalgic memories using the hashtag #OdeonSocial across Facebook, Twitter and Instagram. We traced all the entries through the hashtag #odeonsocial. And communicated a theme of a #backtoschool party. Social gave free beer coupons to the participants who could not win a pass to enter.
Following the opening, posts were made to highlight various activities:-