The Future of SEO after Bing, ChatGPT and Google Bard

The real world is obsessed with Artificial Intelligence. Specifically AI that can predict a response and replicate human interactions. While this is exciting, it also puts the future of SEO and other such strategies in jeopardy. Read on to find out more.

Artificial intelligence is a topic that is in the news. One of the major talking points from the world of artificial intelligence is Chat GPT. Unless you have been living under a rock, chances are that you know a little something about it. But anycase let us fill you in.

In November, 2022, Open AI an artificial intelligence based company launched the massively successful Bot by the name of Chat GPT. The Bot uses a lot of data tools and auto prediction tools to carry out conversations that seem to replicate human responses. The software was a massive hit with nearly 1 million users downloading the software almost instantly. After seeing the success of Chat GPT, Google and Bing developed their own versions of the language processors. 

The development of artificial intelligence has always sparked conversations. One group always talks about how AI will transform our lives. On the other hand, another concern that always seems to come up is how AI will take over the world and cause massive job cuts.

With language processing softwares like Chat GPT creating so much interest, it is not surprising that many companies and agencies are concerned about the future of SEO. This is understandable, since companies invest a lot of money in making their SEO strategies. So, does all of it go down the drain with Chat GPT and the likes? We spoke to experts about what are the changes that are likely to take place and this is what they had to say.

1. Be prepared for how you understand SEO
As per experts, SEO will undergo a massive change. While it may not be “dead” yet, companies will have to change their SEO strategies. The customer advantage lies in the fact that Google will now be able to predict what the users are looking for more accurately than ever before. This will enable Google to give better and more relevant results for the searches. For instance if you are someone who is looking for the recipe for Chicken Tikka, Chat GPT will show you a specific plan instead of  directing you to pages that may or may not have the right information.

Keeping this in mind, companies that do not have Chat GPT will need to ensure that they have a strong SEO strategy in place. There is no doubt that using the right title tags and meta description is more important than ever. Further the content needs to be updated regularly and has to be relevant and accurate. Remember, you are competing with a software that can literally crawl thousands of websites in a second!

2. Keyword Usage
One of the key components of a SEO strategy is the use of keywords. By using ChatGPT, users will be able to make use of keywords more efficiently. This will make finding the right results very easy.

3. So will all content writers lose their jobs? 
Relax. We don’t think you need to visit a career counselor just yet. While it is true that Chat GPT can do a lot of the work, we must also keep in mind that it has its own limitations. For instance one of the major criticisms of Chat GPT is that it is unable to adapt to certain questions. In case it doesn’t understand the question, the standard procedure is that the bot predicts the possible question and gives an answer accordingly. A non-bot would handle the situation by rephrasing the question so as to better understand the customer. This is a major difference.

Another limitation of Chat GPT is with regards to creativity. Experts will tell you that finding the right SEO strategy is almost an art. It takes a certain level of ingenuity and experience to crack the formula. This is something that Chat GPT cannot do. Another thing lacking from ChatGPT is common sense. As a result the Chat GPT has been trolled multiple times on the internet resulting in some really funny memes.

Conclusion

As Chat GPT gains popularity, the future of SEO seems more uncertain than ever before. Will the AI take over or will expertise and human touch conquer this challenge? In our opinion, things will change in the world of SEO and a balance of both Chat GPT and human communication will give the best result. If you are a company that is looking for seo services then you can contact one of the best digital marketing agencies- Webeasts. We will handle all your needs and give you the optimum result.