Print collaterals for luxury car dealership

Advertising for a necessary product is easy. But advertising for a luxury brand is challenging to say the least. However, challenges are where we excel. Webeasts help increase the sales of a luxury car dealership through tactful use of print collateral.

The Challenge | On-Ground Activation:

As the expression goes, Luxury in simplicity nowhere is this truer than Mercedes Automobiles. But herein lies the challenge: Breaking through the barriers of what the consumers think about a seamless purchase. The Purchase of luxury cars and emerging as the most efficient dealership in India.

Our need for speed got us to Silver Arrows, Noida- a prime Mercedes Benz dealership with an ALT mandate. What a fueled up journey. Hitting the breaks was simply out of question.

The aim was to portray Silver Arrows dealership of Mercedes as No. 1, therefore the most consumer friendly and aspirational outlet. Above all, over the period of working with the dealer, we were contacted by the by the Mercedes Benz brand. They were seeking help with marketing a rollout using engaging creatives.

Strategy & Approach:

Owning a Mercedes sets you a class apart, and that’s exactly what we wanted the potential buyers to experience. Following the concept of moving forward, a rise in status, we came up with the idea of using a compass pointing North, henceforward.

Outcome:

The result combined sleek intuitive navigation with refine style statement. The hoarding and other print collaterals celebrated ownership and happy, satisfied customers. This directly reflected in Silver Arrows surpassing all the competitors within a year by making a sale of 300 cars in a month.

RESULTS

286% INCREASE IN ONLINE REVENUE
Branding for Mercedes Benz
When it comes to luxury products, it is important to help the customers visualise the defining factors of the product that make them feel distinguished. It is not just about what the product does, but also about how the product makes you feel. We helped in marketing the comfort and luxury of the Mercedes cars which helped in boosting sales.
https://www.webeasts.com/wp-content/uploads/2022/05/MERCEDES_6.jpg
Brand ambassadors are important because they give a human element to the product. For this reason, it is also important that you choose those brand ambassadors who resonate with the brand values and brand ethos.
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