The Challenge | On-Ground Activation:
Mercedes works on the motto of finding luxury in simplicity. But luxury products offer a challenge when it comes to advertising especially when the focus is on simplicity. This is because there is no scope for over the top or exaggerated form of marketing. But Webeasts never backs down from a challenge!
Our need for speed got us to Silver Arrows, Noida- a prime Mercedes Benz dealership with an ALT mandate. What a fuelled up journey.
Hitting the breaks was simply out of question.
The aim was to portray Silver Arrows dealership of Mercedes as No. 1, therefore the most consumer friendly and aspirational outlet. Above all, over the period of working with the dealer, we were contacted by the Mercedes Benz brand. They were seeking help with marketing a rollout using engaging creatives.
Strategy & Approach:
Owning a Mercedes sets you a class apart, and that’s exactly what we wanted the potential buyers to experience.
We used a combination sleek intuitive navigation along with a refined style statement. The hoarding and other print collaterals celebrated ownership. This directly reflected in Silver Arrows surpassing all the competitors within a year by making a sale of 300 cars in a month.