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“Barbie!” We used to scream whenever we wanted a new doll for the doll house that we had beautifully set up in our playroom in our homes.
“What cherishable childhood days” they were; we know you all had gone back to those memories when Barbie used to be the queen of her castle; she used to have her king-sized bed, classic wardrobe, a great job, glamorous home and a lot more.
The good news is you can cherish those golden moments of your childhood by watching a full-fledged movie, “Barbie,” which is hitting the theatres on coming Friday, apart from taking out those kids’ toys from your old trunk.
Excited? We are too, but what’s super interesting is Barbie’s marketing strategy to turn the movie into a huge success!
Sounds interesting, right? Let Webeasts, the best digital marketing agency, reveal the secret sauce to Barbie’s marketing strategy!
Let’s begin the fun!
According to experts, Barbie has clearly used a “Repositioning” strategy for its movie promotion.
Want to know what repositioning is and how Barbie did it? Let Webeasts, the leading digital marketing company help you steal their marketing hack for your brand.
Repositioning is not simply” putting a product from one place to another” 😛 – In marketing terms and simple language (We know you love simple ?), repositioning strategy means “changing the way customers perceive a brand/product/service.”
Yeah, we are giving an example below because we know an example makes it a lot easier to understand ?
For instance, earlier “Barbie “was just considered a doll for girls and doll lovers, but with its movie, it offers not only a joyful ride filled with dance digits, outrageous dresses, and tonnes of pink but also a tale that embodies the real goal of feminism: a society where feminism is equally valued and cherished.
Want to know how? Read further :-
Painting the whole town as “Pink”
According to reports, the makers of the movie have used bubble gum pink color at various places in the movie “The production designer of the movie, Sarah Greenwood, has said that “the world ran out of pink.”
You can also use your major brand colour at various touchpoints, as Barbie did in its movie.
You can also connect with Webeasts, the best branding agency, to help spread your brand colour across various touch points.
Creative Use of Billboards
To promote the movie with a strong message, Barbie used a billboard strategy of using a plain billboard whole coloured pink with its release date.
You can also use such billboards for your brand; contact Webeasts, the best graphic design agency, to get the most creative billboard designs.
Collaborations worth every penny
As per reports, Warner Bros collaborated with approx 100 brands, out of which one of the major collaborations was with Airbnb, where a property listing was called “Barbie Malibu.”
Webeasts being the best digital marketing agency can be your brand’s collaboration partner.
Bringing Accessories to the game!
Barbie has been fun & wild with its marketing move, so it has collaborated with accessory brands that deal in cosmetics, footwear, fashion, toothbrush, and more.
You can also add relatable accessories to your brand game. You can partner with a digital marketing agency like us, Webeasts to help reach the right set of audiences.
Global Tour – A Strong Asset
The lead star cast of the movie “Margot Robbie, Ryan Gosling,” is doing a global tour to establish a stronger relationship with their fans. The Global tour is also a great way to promote the movie.
You can also choose to connect with your fans in the real world, or Webeasts can help you connect with them virtually through Instagram Lives and more.
Barbie’s release date is clashing with another awaited movie, Oppenheimer and the star cast of the movies has been tremendously successful and engaging.
You can also launch your product during a trend or a marketing moment to make it successful.
Guess what? Who can help you the best in it? Ofcourse, Webeasts.
Barbie makers have used a clear and strategic marketing strategy to promote their movies to the right set of audiences at the right place.
You can also reposition/rebrand your brand and make your brand/product/service top-notch in the market by connecting with Webeasts, your leading branding agency today.