Ninety Degree Stone is where the world’s finest and rarest stones are given shape and finish to make your surroundings a spellbinding experience. They create a fusion of nature and luxury to transform spaces.

With a brand offering that meets the highest international standards, their product is lead with design and innovation.

Their passion for curating stones from across continents transforms empty spaces into immersive experiences. Their experience and innovation in using stone to create art, is what sets Ninety Degree Stone apart.


They wanted to create a new segment in luxury by attaching a brand value to their line of products; something their competition was not doing.

This was done in the form of a modern UI/ UX Design for Ninety Degree Stone, which would allow their patrons to browse through their brand’s offering and submit their enquiries for generating leads.

The exercise entailed research and developing a simple system for consuming the vast amount of information and offering that Ninety Degree Stone had to offer.

  • Diversify the brand and increase its presence in the market using digital marketing techniques.
  • Creating a new brand identity that gives the brand an international appeal.
  • Complete brand overhaul including a new website and branding outlook.
  • UI/ UX Design that simplifies the navigation of the vast amount of information about their product catalogues.




NPS score


Increase in footfall


New experience centers in 4 cities.

90 degree welcome letter
90 degree presentation
90 degree catalouge
90 degree billboard
90 degree branding