India Today is the cornerstone of political and cultural discussion in India. They are the first in the space to create an identity in the field of conclaves. The IT conclave is a place where bright and progressive minds come from all over the world to address and envision the way of the future.
This project entailed a deep dive into the brand’s culture and values and a full-fledged exercise to crease a property that was modern and memorable for the attendees of the conference.
From research to branding to print, the brand entrusted us with the overhaul of the property to bring it up to the times by creating their identity followed by a brand booklet for giveways.
The final event was venerated with the presence of US presidential candidate Ms Hillary Clinton, and obliged with the presence of the top personalities in Indian Journalism.
As their digital marketing agency, our main focus was to redefine the identity of the brand as the competitors had started using the word ‘Conclave’ as their property. The brand also looked to align itself with the vision of their summit.
The challenge was to offer a brand refresh for a property that would be a permanent asset for the brand through the years. Designing a look that translated the progressive approach of the brand while staying true to their value of journalism, took us on a journey of research and analytics to identify opportunities for creating a lasting impression.
- The first approach included personifying the brand so the audience could identify themselves with the various personalities attending the event.
- Secondly, we created a 4C’s approach – CONNECT, CONVERSE, CAPTIVATE & CONCLAVE, similar to that of a diamond; where each speaker was set apart in our vision with a defining quality for their uniqueness.