Iha World is a homegrown brand focused on creating wearable art through the perfect melange of modern silhouettes meeting Indian crafts.
A brand that is focused on reviving the traditional crafts of India by making it more appealing to the modern woman with their silhouettes. The brand philosophy revolves around fair trade and handcrafted slow fashion. Their zero waste philosophy and artist-first approach is what sets them apart from all the other Indie brands around.
What started out as a vision to create value for the Indian artisan by breathing new life into crafts such as Nakshi Zardozi, Chikankari, Aari Threadwork and infusing it with International craft forms such as Shibhori tie and dye, and Yagasuri, makes it the perfect melange for the conscious well-travelled target market.
Since their inception, Iha has focused on delivering the highest quality of handmade and custom-designed garments for their patrons, while staying true to their value of slow-fashion, being environmentally conscious with their zero waste policy, supporting fair trade and so much more.
Their innovative designed and sporadic use of craft forms that decades to hone, is placed at a sweet-point making it accessible to the masses and drawing attention to the art.
As a digital marketing agency, we focused on creating a unique identity for the brand in the slow fashion space, through stories of their brand values and growth of the brand through bootstrapped efforts and organic growth on social media.
Being a startup, the efforts were focused on maximising results using techniques to organically increase traffic and engagement and increasing the revenues with programmatic advertising.
- Organic Growth to increase Iha World’s followers through storytelling.
- A unique look for the brand that expresses its USPs
- Structured content which is easy to consume and reinforces the brand message.
Increase in Organic Growth
Number of Returning Customers
Return on Investment