The furniture rental business is filled with highly funded players in the market. Fabrento looked to leverage its unique advantage of end-to-end in house servicing to gain market share.
The main goal for Fabrento was to enhance the mobile user experience and increase customer base while decreasing customer acquisition costs.
- Increase brand awareness and relevance through social media.
- Improve user experience through gamification to increase session duration.
- Reorganize customer acquisition model using data and Machine Learning to reduce Customer Acquisition Cost.
Decrease in Customer Acquisition Cost
Point Lift in Message Association