- Rebranding, Digital, ATL
One of the Delhi’s oldest gaming arcades, Future Bowl at Essex Farms, underwent a makeover and made way for Yes Minister. Yes Minister is the sleek, chic space promising a world of fun and an expansive food and cocktail menu. One of the best features of the arcade is the bar.
Webeasts partnered with Yes Minister for a complete brand revamp. The challenge here was to bridge the gap between a sports bar & an evening lounge. Our social media communication was targeted to reflect the fact that it’s a space not only apt for sports enthusiasts but also for anybody & everybody looking to have a great evening with friends.
One liner brief to the agency – the best of both worlds.