The Woman’s Company
As other digital marketing companies in Delhi are slowing down the marketing efforts, We took advantage of that. We started with the market research followed by a strong brand guideline book. This helped us in building a robust and new age eCommerce website with all marketing conversion tracking modules.
Launched in the middle of this Crisis (COVID-19), it was one of the most challenging accounts we had in the last few years. A category that is new, launching in the middle of the world’s biggest financial crisis, TWC has everything going tough for them. All other digital marketing companies and brands are already facing the heat of this global crisis.
Website development for the eco-conscious brand was one part and the digital marketing strategy was another. With our brand perception team, we built a strong communication strategy, while our performance team was busy testing ad sets and audience.
The result – ROAS jumping from zero to 4 in a span of 2 months and consistently performing in its 11th month.
Headquartered in Delhi, TWC is not just a woman hygiene product company. They are on a mission to create an eco-conscious consumer; of being mindful of the products we use and of wanting to leave a better planet for our children and grandchildren. A brand created by Women for Women.
Webeasts is one of the leading digital marketing companies in Delhi. We look at scaling business. If you think we can be of any help, contact us now.