- Digital Marketing
Social is a new movement, space where online culture + offline conversation collides and mash-up. Above all, it’s a path-breaking urban hangout, a hub for the best in Art and Design, Innovation, Technology, and Food.
Hence, launching their newest outlet in town, the idea was to create a sense of nostalgia, a feeling where people want to revisit the good old school days. Webeasts crafted a series of on-ground activations, events, branding activities & social media campaigns to establish the same.
One-liner brief to the agency – Back to school