Branding Agency – Case Study – From Delhi to India
When Delhi’s most beloved- Keventers needed a branding agency based in Delhi to help them reimagine the old essence of the brand for the newer audience. It was time the brand, once again, grew to address a larger audience by targeting the Gen-Y and the millennials. Our task was to identify and implement how the brand could leverage its key attribute- It’s legacy.
Strategy & Approach
How do we deliver what the audience wants? We identify their language, their source of information, their style, and the trends they follow. We need to be a step ahead to know what will attract the next. And that is exactly what we did as the branding agency for the Delhi based startup -Keventers. We inculcated their heritage with their new brand personality and fused the two attributes with a sense of nostalgia.
As their marketing and branding agency, we worked on their branding products, packaging, and creatives that were aligned with the taste of the youth as well as the story of the brand. Going overboard with colors, punch lines, visuals, and language, we caught the attention of our audience right away.
The final result was Keventers becoming a hit as soon as it was launched. The packaging was interactive and struck the consumers with a sense of nostalgia. The bottle packaging attracted the youth more than any packaging ever had, and slowly, but certainly became a style statement.
Webeasts is a leading branding agency in Delhi. If you are looking a build a brand from scratch, we could be your best partner. Connect with us here