Webeasts won the mandate of Curry House Coco Ichibanya for their restaurant’s digital marketing and Launch campaign during the Pandemic.
In 1974, there was a coffee shop in Aichi, Japan renowned for its marvelous and intriguing curry & rice that people never get tired of, even eating every day. The shop was exactly the starting point of “Curry House CoCo Ichibanya” founded by Tokuji Munetsugu and his wife Naomi. Tokuji and Naomi first tried to use industrial-use curry sauce for their coffee shop, but they were never satisfied with the taste. Hence, they decided to develop it for themselves and were devoted to it day and night. After a number of trials, they finally came to a perfect curry sauce by their sheer persistence. Their curry sauce got great popularity in a blink, and Tokuji and Naomi’s first restaurant “Curry House CoCo Ichibanya” was born in 1978.
Coco Ichibanya is World’s largest curry chain restaurant. Backed by Mitsui Co. India, Coco Ichibanya plans to open 10 new stores in the coming few years.
In its mandate to Webeasts, we are currently looking at over all restaurant’s digital marketing, Our current year focus is to increase the reach of Japanese curry in India.