The amount of carbon dioxide released into the atmosphere every second, we are all experiencing the aftermath. Therefore, reducing the carbon footprint was the only goal the brand
was aiming at.
Ecogenie is an initiative to motivate people to recycle the daily waste. The motive was to implement along the lines of the idea- requiting the efforts. Hence, we started from scratch and built the identity of the initiative by using a mascot, a genie that would reward people’s attempts.
One-liner brief: an initiative to reduce carbon footprint.