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We see the amount of carbon dioxide released into the atmosphere every second, so are we experiencing the aftermath. Therefore, reducing the carbon footprint was the only goal the brand
was aiming at.

Ecogenie is an initiative to motivate people to recycle the daily waste. The motive was to implement the idea of requiting the efforts. Hence, we started from scratch and built the identity of the initiative by using a mascot, a genie that would reward people’s attempts.

One-liner brief: an initiative to reduce carbon footprint.