Let’s put it out there digital marketing is not limited to just social media marketing. There are a lot more elements in this game and it is one of the most competitive home grounds now for all brands. It covers everything from your google ads sets to your website SEO.
Data-driven marketing is about using these techniques and using customer and ad set data for optimal and targeted media buying and creative messaging. Data has already changed the evolving digital setup, Forbes reports, “companies who adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability. In fact- they are six times more likely to be profitable year-over-year
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Some Frequently Asked Questions (FAQs)
Digital marketing is advertising that is made available through digital channels. Channels like social media, mobile apps, email, web apps, search engines, blogs or any new digital platform. Digital marketing leverages digital technologies, strategies, and platforms to connect current and prospective consumers with organizations. It helps businesses expand, by allowing them to reach a targeted audience sitting anywhere in the world.
Digital marketing is evolving at a pace faster than ever and it’s imperative for a solution provider to evolve with it Some of the current services that get offered in a typical digital marketing agency are – Influencer marketing, PPC Services, Google Shopping Ads, Product Listing Ads, Google Display Advertising, Facebook Ads, Lead-Based Marketing, Re-marketing, Social Media Marketing, Mobile Marketing, Affiliate Marketing, Email Marketing, SEO, etc.
Digital marketing can work for any kind of business in any industry. Only the strategy changes when it comes to B2B vs B2C marketing.
If your business is B2B, the focus of your digital marketing activities is likely to be the online lead generation, with the ultimate goal being to get someone to speak to a salesman. That’s why your marketing strategy is aimed at attracting and converting high-quality leads for your salespeople through your website and digital channels. In addition to your website, you should typically concentrate your efforts on corporate platforms such as LinkedIn in which your audience spends more time online.
If your company is B2C, it will definitely strive to attract people to your website and make it into consumers without ever having to talk to a vendor, depending on the price point of their items. This is why from the moment anyone arrives on your website before they make a purchase, you are probably less likely to concentrate on’ leads’ in their typical sense and more likely to focus on building an optimized buyer’s path. Often this could mean that your product characteristics in your content are higher than they could for B2B business and that you might have to make stronger calls for action (CTAs). Channels such as Instagram, Facebook or Pinterest can often have more appeal for B2C businesses than LinkedIn.