- Social Media Marketing
So, you all must be a regular user of the different Social Media platforms like Instagram, Facebook, LinkedIn, WhatsApp, Twitter, etc. Interestingly, it’s the best way to reach out to your near and dear ones. Not only them but also it builds a thread for different brands to connect with the local users of the App. It’s the best way to market your brand on Social Media platform because your users connect the most with products, stories and people there. That’s where we come into the picture, design your page, set up a bio, plan your creative posts creating a story to connect with your brand, putting up stories with everything new coming up, addressing the queries of all your prospects, running sponsored ads, optimizing your page, increasing your followers, etc.
- Inbound/Content Marketing
What do we understand by Content Marketing, nowadays? Earlier, it was a TV commercial or a highway banner straightaway pushing the customer to buy the product. These days the customer has grown smarter and looks for where his/her interest is intended to because of the increased competition in the market. Hence, content marketing is the creation and sharing of online content like videos, blogs and social media posts which doesn’t promote a brand outrightly but is intended to ignite the interest of the consumer in its product or services. And, that’s what we intend to do, we develop content to attract potential customers/ users of the brand.
- Reputation management
Goodwill, a small word with a bigger foundation in itself. A reputation means a lot to the brand, this time, in the digital world. If you have a decent amount of views, followers, buyers, loyal customers, and search appearances; it implies you have a good reputation in the market. Reputation Management is the controlling and the influencing of an individual’s or group’s reputation. In other words, it is the management of the market reputation of a brand. We ensure that we take care of what you have and what you are creating with us keeping away from negativity and unsatisfactory experiences. Even if there are any, we are there to ride them off!
- Response management
Once we have a digital presence, we must also have a way to handle the response we are going to get from the numerous potential customers present on the Social Media platforms. That’s what we call response management. A social media page generates leads that are supposed to be addressed in the best possible ways. Either through calls, emails, text messages or WhatsApp messages. A consumer likes to be pampered, if you pamper them by following up with them, they are all satisfied and happy clients to us. We have a response management system that follows plans and strategies to deal with them in ways that better every day!
- Market Research – B2B/B2C
Social Media, Inbound Marketing, Reputation management, and response management sets our confined zone with the customers. Agree? Therefore, we need more market research either business to business or business to customer to gather customer’s taste and preferences. We define the processes which link the producers, customers, and end-users to the marketer through information that determines and defines marketing opportunities. And, being a marketing agency, we know how the market works and how can we bring changes with the help of marketing research!
- Digital PR Outreach
Now that we have our market research in place, we need to increase the outreach of the brand to such an extent that it reaches every corner of the particular industry! For that reason, we have Digital PR Outreach. That’s the best way to gain high-quality backlinks from websites, online publications, and honest customer reviews. Did you know that Digital PR helps to reach your target customers by featuring your business on the websites they visit, the music apps they open and the social media accounts they love to browse.
Topics are the most important part of the advertising to be picked by any advertising agencies. For instance, Rahul Bose’s bananas of Rs 420, KiKi Do you love, #metoo, the black hole view, JCB ki Khudai and what not has been captured by the very welcome accounts of Instagram and Facebook. We are very sensitive towards each topic or news that prevails! We capture it and portray it the way it will instigate the pulse of each customer looking up to us. And, that’s why we call it Reactvertising.