The most powerful tool in digital is Content Marketing. You want to carve a niche, stand out, optimize your page, relate with your audience it does it all.
The three R’s which are Relevance, Relatability and Retainment can be answered by this. Content is power and there is no better example than Google. They literally built the biggest tech giant by understanding a gap in the market for easy availability of relevant content. But now this marketing has completely evolved.
Our content marketing services encapsulate all your needs. We have a team of digital experts and data scientists (Yes, we have found a way to harness data and tech here too) that together curate unique and result-driven content strategies. But that’s not all, our digital marketing services range from Video marketing to Social Media to Analytics and Optimization we do it all and we do it well.
Some questions about Content Marketing (FAQs)
Unlike branded content, content marketing involved creating and sharing interactive videos, blogs, social media content and so on that do not exclusively promote the brand but are designed to pique the interest of the audience.
A good example of content marketing would be blogs and listicles that a user would like to read and share. Like this.
Research: on current and relevant topics that are designed to cater to a very specific audience.
Creativity: Remember to keep it fresh.
Relevance: Remember the marketing objective and how that is solving a users problem or need.
Stop selling: Not every communication from your brand should list your USPs and product features. If the content is interesting, it will be consumed.
There are several ways of doing content marketing which may leverage every consumer touchpoint that you choose for your business. It may be on your native page, or it may be a collaboration with publishing platforms. A simple way to do that is to have a blog page on your website, which should be kept active with relevant information that is created with a goal to engage the right consumer persona, which must be pre-defined.