The Challenge | On-Ground Activation:
As the expression goes, Luxury in simplicity nowhere is this truer than Mercedes Automobiles. But herein lies the challenge: Breaking through the barriers of what the consumers think about a seamless purchase. The Purchase of luxury cars and emerging as the most efficient dealership in India.
Our need for speed got us to Silver Arrows, Noida- a prime Mercedes Benz dealership with an ALT mandate. What a fueled up journey. Hitting the breaks was simply out of question.
The aim was to portray Silver Arrows dealership of Mercedes as No. 1, therefore the most consumer friendly and aspirational outlet. Above all, over the period of working with the dealer, we were contacted by the by the Mercedes Benz brand. They were seeking help with marketing a rollout using engaging creatives.
Strategy & Approach:
Owning a Mercedes sets you a class apart, and that’s exactly what we wanted the potential buyers to experience. Following the concept of moving forward, a rise in status, we came up with the idea of using a compass pointing North, henceforward.
The result combined sleek intuitive navigation with refine style statement. The hoarding and other print collaterals celebrated ownership and happy, satisfied customers. This directly reflected in Silver Arrows surpassing all the competitors within a year by making a sale of 300 cars in a month.