The Challenge | Digital Presence:
Retail brand Market99 came to us with a very interesting web design challenge: Although the brand had a presence in the market and had a lasting impact on its audience, it had no digital presence.
A simple e-commerce website wasn’t the answer for this brand, as we would have to abandon the whole idea of experiencing luxury at affordable rates.
Strategy & Approach:
Detailed research led us to the realisation that a retail store that functions on the idea of
the number “99” needed a portal to showcase the variety of products alongside its
People love getting more things at a lesser price, and aspirational consumers are well versed with online shopping. Hence, using an online platform as a catalogue would enable the consumers to browse through all possible options.
To reach a wider audience we needed to target the sources that the audience went to for information. In today’s digital age, figuring out that social media was the perfect platform for the same, was a no-brainer.
We aimed at the final experience for the end users with a customer-centric approach. The result was both, an increased digital presence and conversion of social media users into customers.
The outcome was that Market99 saw a 100% growth rate in its market presence and has now grown from 12 to 24 stores all over India.