Brainstorming ideas and creating a good looking logo is not a brand strategy. Your next 5 years on which space you want to occupy in the market and your audience’s hearts needs to be decided in the start. It’s easy to get trapped in short term tactics and activities to ensure your business’s survival but a brand strategy is a long-term plan. There is no tried and tested way, but a well thought out strategic plan which is implemented and followed through is bound to bring results. There is a difference in building a brand and surviving in the market is huge.
Our digital marketing agency specializes in brand overhaul, and brand strategy. Every successful program is founded on a solid brand positioning strategy. We support our partners with marketing and architecture while using analytics and big data every day. Helping companies redefine their messaging as well as their visual identities and then making sure that it is consistently disseminated across every digital platform is just a part of what we do. We mix data and digital together and create strategies that ensure you get the results you want.
Some questions about Brand Strategy (FAQs)
There are several methodologies that one may use to develop a this. One that we choose to work with is called the STDC framework, which stands or see, think, do, care. It’s a framework developed by Google that is based on the consumer’s journey from having to intent or knowledge of the brand to capturing and retaining them as customers through various digital activities.
A successful strategy involves a clear definition of the brand’s target audience, the brands promise, the brand perception, brand values, the tone of voice, positioning, differentiator and messaging.
Q. Are there different types of brand strategy?
The is pertaining to the business objective of the business For example, the strategy adopted to market someone for Individual branding will be completely different than that for the launch of a new brand, which will again be very different than the introduction of a line extension of an existing line. Each comes with its own challenges and advantages for which there are tools to overcome these.