Keventers

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Keventers

  • Digital

It was time the brand, once again, grew to address a larger audience by targeting the GenY, and the millennials. Our task was to identify and implement how the brand could leverage it’s key attribute- It’s legacy.

We developed products, packaging and creatives that were aligned with the taste of the youth as well as the story of the brand.

One liner brief: Re-establish the brand in the 21st century India.