Case Studies

India Today Conclave 2018

The Challenge: The India Today Conclave is the cornerstone of political and cultural conversation in India. Throughout its existence, the USP has been attracting bright and forward-looking minds from India and abroad on a yearly basis, to bring them together and envision the way forward for us as a collective. Our challenge was to redefine


Task At Hand: Odeon Social – prelaunch, launch & post-launch. Our Approach: PRE LAUNCH: Before the opening of the outlet, we did a warm-up session where we uploaded creatives highlighting old school elements that create nostalgia – FLAMES, Raja Mantri Chor Sipahi (popular games played during school) with the hashtag #comingsoon – to raise curiosity.

ProHealth Asia

The challenge: ProHealth Asia Physiotherapy & Rehabilitation Centre, is in the business of not only treating aches and pains, but also provide personalised care & therapy as a part of the recovery plan. Conveniently located in Delhi’s Defence Colony, their expert team of physiotherapists extends a warm welcome to a comfortable and relaxing environment. Tasked

Ninety Degree Stone

The challenge: Ninety Degree stone offers luxury through the essence of earth and raw charm—carved out and polished through cutting edge technology. The brand follows an unexplored line of thought—one that marries latest technology with bare elements. This branding strategy represents one of the most impressive identity works of these past months: new brand, new